Who Designed Our New Inventory?
When you visit our showroom at Elgin Toyota Scion, you see elegant, stylish new cars, with integrated technology, and an eye-pleasing palette of paint choices. People always have comments when a brand-new model comes out, or the next generation of a familiar model is released.
But who makes these designs? Where does Toyota get its distinctive look?
The answer to that lies, at least in part, in Calty Design Research, Inc. Calty first opened in California in 1973. Though the team only had six designers, it was able to lend distinctly American boldness to the iconic 1978 Toyota Celica Liftback…
