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Yup. Even Jules Verne would have enjoyed this fantastic journey through #Mirai’s hydrogen fuel cell system. https://t.co/agusApxEYv pic.twitter.com/k0CIqNPuFT

— Toyota Motor Corp. (@ToyotaMotorCorp) December 21, 2016

Two years ago, Dr. Michio Kaku expressed his excitement over the Toyota Mirai on stage at CES. That excitement hasn't faded for this famous futurist, who always has his eyes on technology that will benefit humanity.

This time, he's been animated in a whimsical 360-degree immersive experience.

We're funding 28,000+ species assessments with @IUCN to help protect biodiversity: https://t.co/wGteGwkSku pic.twitter.com/rOO0NUnMbL

— ToyotaGB (@ToyotaGB) May 10, 2016

Ever look up a cool animal on the internet, and the first page you check is, of course, Wikipedia? At the side of the page, you'll notice most animals are listed as "Least Concern," and some as Near Threatened, Vulnerable, Endangered, Critically Endangered, or Extinct. Ever wonder who determines that conservation status?

The answer is the International Union for Conservation of Nature (IUCN), and Toyota has ...

Fun is subjective, right? Nobody can tell you how much fun you're having in an all-new Toyota Tacoma.

Actually, they can.

Toyota held a new kind of competition to show off their newly redesigned truck. It's an off-roading adventure contest pitting three teams against each other in events of strength and endurance... but the winners are not the strongest, or most enduring competitors.

The winning team is the pair having the most fun.

They used real neuroscience to interpret electrodermal readings collected by a wristband each competitor wore, and assigned point scores adding points for