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Can You Help Save North American Bat Species?

White-Nose Syndrome (WNS) has killed over 6 million bats since it was first discovered in 2006, devastating colonies of cave-hibernating species like the endangered Indiana Bat. Wildlife biologists report population declines ranging from 60 to 98 percent.

The first case in Illinois was documented in 2013.

Whether you're an outdoor enthusiast with a Toyota Tacoma...

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How the Toyota Tacoma Can Win You Fun Points

Fun is subjective, right? Nobody can tell you how much fun you're having in an all-new Toyota Tacoma.

Actually, they can.

Toyota held a new kind of competition to show off their newly redesigned truck. It's an off-roading adventure contest pitting three teams against each other in events of strength and endurance... but the winners are not the strongest, or most enduring competitors.

The winning team is the pair having the most fun.

They used real neuroscience to interpret electrodermal readings collected by a wristband each competitor wore, and assigned point scores adding points for

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