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Toyota Funds IUCN Research of 28,000 Species to Protect Biodiversity

Ever look up a cool animal on the internet, and the first page you check is, of course, Wikipedia? At the side of the page, you'll notice most animals are listed as "Least Concern," and some as Near Threatened, Vulnerable, Endangered, Critically Endangered, or Extinct. Ever wonder who determines that conservation status?

The answer is the International Union for Conservation of Nature (IUCN), and Toyota has ...

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MIT Technology Review Praises Toyota for Smart Business

To make it onto the MIT Technology Review 50 Smartest Companies of 2016, you have to not only be a leader in terms of innovation for technology and the environment, you have to have a smart business model, too. This year, Toyota was ranked at number 17 on this list, alongside the likes of Amazon, and Facebook, and outranking many pure electronics companies like Microsoft and Intel.

This shouldn't come as…

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Award-Winning Toyota Sienna Safety Impresses the Industry


The Toyota Sienna just keeps getting better and it has the awards to prove it. The newest Toyota Sienna safety features have helped to move this minivan into the Top 10 Family Cars of the Year by Edmunds.com and Parents magazine. To top it off, the Sienna is also the only minivan that comes with All-Wheel Drive in the current market. See what else made the Sienna stand out for this impressive award.

What…

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Toyota Developing “Guardian Angel” Technology

Gill Pratt, CEO of the Toyota Research Institute

As the automotive industry continues to break the boundaries of vehicle capabilities, the cars we drive are getting smarter every day. This is especially true when talking about trends for powerful new safety features. Toyota technology is advancing at lightning speed, and its “guardian angel” system is just one example of a developing innovation that will keep drivers safer in the future. The Toyota Research Institute received a $1 billion grant last year for researchers to develop and advance autonomous driving, robotics, and artificial intelligence technologies.

Automated and Invisible

Autonomous vehicle technology, better known as self-driving cars or driverless cars…

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Toyota Sweeps the Winner's Circle at Daytona 500 Sprint Cup Series

On February 21, 2016, NASCAR driver Denny Hamlin finished first at Daytona 500 in his Toyota Camry.

It was Hamlin's first Daytona 500 victory, and his excitement was clear after the race. "This is the best," he said, "It’s the biggest race of my life. The Daytona 500 is – as a kid what you – this is the pinnacle of our sport and I’m just proud to be here."

Hamlin's win was…

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A Test Drive Will Tell You What the RAV4 Hybrid Has To Offer

Whether you are looking for a vehicle that can fit your family comfortably, or you need a model that is environmentally friendly, the 2016 Toyota RAV4 Hybrid is a great fit. The RAV4 Hybrid offers On-Demand All-Wheel Drive with Intelligence, heated front seats, the latest entertainment features, and safety features like integrated backup camera, navigation, and Siri Eyes Free, so you know you're not sacrificing for fuel efficiency.

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Explore Possibilities With a Scion iA

When you begin the search for a new vehicle, you don't always know which size, shape, or style is going to benefit you the most.

That's where we at Elgin Toyota come in. We want to make sure you drive off our lot in Streamwood, IL in a model that's going to increase your quality of life in ways other cars can't. Learn why a Scion sedan, like the new Scion iA could be the right choice for you as you search for your next lease or purchase.

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Scion's Gen-One Finance Program Offers Competitive Loan Options

When you're post-grad, but pre-full-time-job, funds aren't exactly flowing. And if you're ever gonna score that full-time job, you're gonna need a way to get there. If public transportation isn't readily available, face it: you're basically up the creek without a paddle. Relax, relax. That was a bit harsh. We at Elgin Toyota are here to help out. Thanks to Scion's Gen-One Finance program, you have the chance to snag a car with standard features you want -- at a price you can handle. Read more in the link below.

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Any Time is a Good Time For Adventure With the Scion FR-S Release Series 1.0

The all-new Scion FR-S Release Series 1.0 boasts a performance as impressive as its noticeable exterior. With TRD features, like lowering springs to drop the vehicle's ride height and a quad-tipped exhaust system, this car is just as much fun to drive as it is to look at. With a classically noticeable Scion "Yuzu Yellow" paint finish, you're bound to stop traffic. Learn more about this on-of-a-kind car when you read the blog entry below!

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